Since January we’ve started to see the new packshot design for Infinity’s own-label organic range.

So far it’s a thumbs up. The design is a lot simpler, gives good visibility of the product range through the little window and is clearly labelled so customers can read them on the shelves.

The design incorporates the new Soil Association symbol, which will be mandatory on all consumer goods certified organic by July 2010.

For a short time there may be a crossover of products with the old pack shots as the new designs are phased in.

Buy Organic Infinity Wholefoods at buyBIGorganic.co.uk

Brighton-based Infinity Foods is one of the UK’s leading organic and natural food distributors and has been selling great food since 1971.